Future of U.S. Hispanic Marketing, Oct 15, 5-6 pm, 536 Mission Street, SF. Room 5207

The Future of U.S. Hispanic Marketing

Thursday, October 15, 2009
5:00 – 6:00 p.m.
Golden Gate University
536 Mission Street, S.F., Room 5207

Hispanic marketing expert Jake Beniflah will discuss his
recent dissertation research and address:

• How companies can conceptualize the Hispanic population differently to address the changing demography.

• How to explore and understand the cultural nuances within the Hispanic market to better develop business strategies.

• The effects of acculturation on the cognitive structure.

Jake Beniflah is a student in GGU’s Doctor of Business Administration program. He has more than 17-years of marketing and advertising experience in the U.S. Hispanic market and is one of the few business practitioners in this country with a doctoral-level background in this area. In 2005, Beniflah started Integrados, a strategic brand consulting and marketing communications firm in San Francisco that specializes in the U.S. Hispanic segment. Beniflah’s clientele includes numerous Fortune 500 clients, such as Procter & Gamble, AT&T, Visa U.S.A., Volkswagen, Bank of America, Sprint PCS, and Chevron. He is also a contributing editor for HispanicBusiness, the only C-level publication for the U.S. Hispanic population.

For more information contact: Janice Carter, Director, GGU University Library, jcarter@ggu.edu