Tuesday, January 13, 2009

McDonald's Thriving

For those following the fast-food industry, the New York Times has an interesting article analyzing how McDonald's is thriving in the current economic situation:

It wasn’t too long ago that McDonald’s, vilified as making people fat, was written off as irrelevant. Now, six years into a rebound spawned by more appealing food and a less aggressive expansion, McDonald’s seems to have won over some of its most hardened skeptics.

The chain has managed to sustain its momentum even as the economy and the restaurant industry as a whole are struggling. Month after month, McDonald’s has surprised analysts by posting stronger-than-expected sales in the United States and abroad.

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