Wednesday, October 14, 2009

Future of U.S. Hispanic Marketing, Oct 15, 5-6 pm, 536 Mission Street, SF. Room 5207

The Future of U.S. Hispanic Marketing

Thursday, October 15, 2009
5:00 – 6:00 p.m.
Golden Gate University
536 Mission Street, S.F., Room 5207

Hispanic marketing expert Jake Beniflah will discuss his
recent dissertation research and address:

• How companies can conceptualize the Hispanic population differently to address the changing demography.

• How to explore and understand the cultural nuances within the Hispanic market to better develop business strategies.

• The effects of acculturation on the cognitive structure.

Jake Beniflah is a student in GGU’s Doctor of Business Administration program. He has more than 17-years of marketing and advertising experience in the U.S. Hispanic market and is one of the few business practitioners in this country with a doctoral-level background in this area. In 2005, Beniflah started Integrados, a strategic brand consulting and marketing communications firm in San Francisco that specializes in the U.S. Hispanic segment. Beniflah’s clientele includes numerous Fortune 500 clients, such as Procter & Gamble, AT&T, Visa U.S.A., Volkswagen, Bank of America, Sprint PCS, and Chevron. He is also a contributing editor for HispanicBusiness, the only C-level publication for the U.S. Hispanic population.

For more information contact: Janice Carter, Director, GGU University Library,

1 comment:

jacob said...

Love to see this discussion! It’s great to see you all working through the issues and also, it’s great to see recommendations for testing. In the end, it’s what your actual users do and prefer that should be your biggest driver in making these decisions.
Great article and discussion!
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