Monday, February 23, 2009

How Pixar Fosters Collective Creativity

There's a great article in a recent issue of Harvard Business Review penned by Ed Catmull, Creative Director of Pixar Animation, discussing the creative process that the company fosters:
"While I’m not foolish enough to predict that we will never have a flop, I don’t think our success is largely luck. Rather, I believe our adherence to a set of principles and practices for managing creative talent and risk is responsible. Pixar is a community in the true sense of the word. We think that lasting relationships matter, and we share some basic beliefs: Talent is rare. Management’s job is not to prevent risk but to build the capability to recover when failures occur. It must be safe to tell the truth. We must constantly challenge all of our assumptions and search for the flaws that could destroy our culture."
To read the entire article online, follow this link to the library's online Harvard Business Review subscription:

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